Our Story.

Jess and Nate have lived and breathed the retail world — running their boutique on the Sunshine Coast for over 7 years, complete with their own in-house kids label.
Jess is the creative brain and fashion dreamer; Nate’s the numbers guy who brings the laid-back surfer energy to her chaos (and keeps the spreadsheets in line).
After years in retail, craving a new adventure, they sold up shop. In true lead-with-their-heart style (and zero overthinking), they sold everything, packed up their two kids, and swapped the daily grind for island life in Bali.
That shift changed everything.

Lokal Folk was born from that moment — a brand built to do things differently.
They created the kids’ clothes they’ve always needed as on-the-go parents.

Practical, playful, comfy, sustainable — and cute enough for any adventure.
A brand built from their family to yours.

Two outfits in one. One side gets wrecked? Flip it.

Kid wipes chocolate everywhere? Flip it.

Bored of the print? Flip it.

It’s the ultimate parent hack no one talks about — less waste, more wear, no compromises on style.

Everything’s made right here in Bali by talented local artisans we know by name. We’re on the ground

choosing fabrics, checking quality, and making sure every stitch aligns with our values.

Lokal Folk is for the style-conscious, purpose-led parents (legends, basically) —

the ones who value thoughtful design, real functionality, and brands that care about people, the planet, and practicality.

This is Lokal Folk.
Made to make change.
Flipped for fun. Worn with love.